Analytics, Tracking & Data Processing
We collect and process personal data when you interact with our website, book a call, or submit information through our forms.
Information We Collect
This may include:
Name
Email address
Phone number
Company details
Information submitted via booking forms
Website usage data (such as page visits and interaction behaviour)
How We Use Your Information
We use this data to:
Respond to enquiries
Schedule and manage appointments
Improve our website and user experience
Track conversions and service performance
Communicate relevant information regarding our services
Website Analytics & Behaviour Tracking
We use website analytics tools to understand how visitors interact with our pages.
This includes:
GoHighLevel (our website and CRM platform) to track page visits, form submissions, and conversion activity.
Microsoft Clarity to analyse anonymised user behaviour such as clicks, scroll depth, and session recordings.
Microsoft Clarity may collect information such as:
Device and browser type
General location data (country level)
Page interactions (clicks, scroll behaviour)
Clarity does not collect or store sensitive form inputs. Personal data entered into forms (such as name or email address) is masked and not recorded within session playback tools.
This data helps us improve performance, user experience, and conversion effectiveness.
Cookies
Our website uses cookies and similar technologies to enable essential functionality and gather analytics insights.
You may adjust your browser settings to decline cookies if you prefer.
Data Storage & Security
Your information is stored securely within our CRM and service platforms. We take reasonable technical and organisational measures to protect your data.
Your Rights
Under UK GDPR, you have the right to:
Request access to your data
Request correction or deletion
Withdraw consent where applicable
Lodge a complaint with the ICO
If you wish to exercise any of these rights, please contact us directly.